Indian market leader Lotus Herbals continues to make strategic investments in emerging beauty brands, taking a minority stake in Conscious Chemist.
WHO: Founded in 2020 by Robin Gupta and Prakher Mathur, Conscious Chemist is a direct-to-consumer, clean beauty brand. The business launched with just three products and has expanded to a functional skincare range of face and body products.
Lotus Herbals, founded in 1993 by Kamal Passi, combines the ancient wisdom of the Vedas and 21st-century technology, becoming a market leader in India in the natural personal care and cosmetics space. The business currently has a portfolio of over 400 products across skincare, sun protection, and makeup products. The company sells high-end skincare products under the brand Ikkai.
WHY: Conscious Chemist will use the funds to expand its product selection and retail footprint.
IN THEIR OWN WORDS: "We are excited about our strategic investment in Conscious Chemist since it aligns with our strategy for accelerating growth in the DTC digital native universe focused on clean beauty. The brand also resonates with our commitment to sustainability and environmentally friendly practices," Nitin Passi, Joint Managing Director, Lotus Herbals, said. "We appreciate the vigour, exuberance and dynamism that Conscious Chemist brings and will provide them tangible access to Indian and global markets, technological and marketing mentorship that will help in propelling its growth over the next five years."
“We are thrilled to announce our association with Lotus as we have always admired the legacy Lotus has built. It is a focussed ethical beauty care company anchored in bringing quality products to discerning consumers. We are confident that this synergistic relationship will drive exponential growth," Robin Gupta, co-founder and CEO, Conscious Chemist, said.
DETAILS:
